To get things started lets look at Start Ups, this can also apply to all brands really wishing to cement or illustrate their brand core values, people, style and business with photography. These are all Bright Ideas however that I would suggest you might like to consider.
When you read text your brain conjures up visual images. When you hear the word 'exciting' or 'community' your brain again creates mini visuals in your head, people tend to think visually.....
1) The home page on your website should definitely have a strong image on it. It should give the viewer an insight into what your company does but also how they do it. So if your traditional in method then maybe use more traditional photographic or imaging process's, or if you are modern and fresh then express this using lighting by making things clean, bright or colourful.
2) Think about using images on the different pages of your site or in various sections. For example, you have a contact us page...make it more inviting by illustrating that contact through a photograph of a telephone box, a phone cable, a handshake, maybe something a little bit more quirky. Get creative!
3) Incorporate your core values into each image and make sure the pictures remain consistent, so the same 'style' of shot throughout. Offer continuity & recognition as all of this will help people to remember your business and build up a picture of it in their head.
4) Fit the images with your brand colours or logo. So think of things like what colour text the images are going to be used alongside, what other pictures are being used on the same page and even try and incorporate some of your brand colours into the picture. You don't have to go crazy but just suggestions or hints will work great.
5)....Ok I could go on but the post would end up far too long to read & there will be nothing left to put in the next one!! If you found these useful and want to have a chat further about finding the right photographs for your new website, marketing material or promotional goods then get in touch; I would be happy to offer any advise I can.
