Hello boys....

A month or so ago Carli-Art was commissioned to take some images for new Mens Jewellery brand, 10 Sterling.  Based in the UK and offering high quality, bespoke dog tag style bracelets and necklaces for all the boys out there; we had the pleasure of working with Hareth who has helped to make the images and the jewellery look fantabulous.  Most importantly of course the site is now live and you can see all of the pictures plus the lovely bling online.

Extending the exclusive...

Besides the obvious cakes and sweet goodies, exclusive viewing galleries are an addition to my services I have really enjoyed offering recently.  They offer a fantastic way to showcase your event or project within a bespoke designed website, giving your guests, delegates or employee's am opportunity to remember their event in style.  Its a great way to spread the love and of course the PR.  

For those of you that don't want the world and its mother to know about your event, your not alone and its not a problem.  The galleries can be designed without any SEO or optimisation making them darn near impossible to find unless you have the web address.

This was a service I originally offered to Toyota Lexus when I covered their Hybrid Sport launch in August and have had the pleasure of extending the fun to Ernst & Young, Jalouse and Competitive Events.    

Want to see a site?  Want to see my experiences last night at the Jalouse club in Mayfair?  Check it out: HERE 

Looking to the sun...

I don't normally write about this but thought, hey why not.  It also fills a space that an interview doesn't...sorry about that, hopefully coming soon.

Anyway, Carli-Art is very proud to be working alongside Solar Plaza to provide full coverage of their UK PV conference, an event discussing the details of the new feed in tariff and exploring market opportunities. Not knowing a huge amount about Solar energy myself I did some digging and was intrigued to learn about the government solar incentive scheme which was introduced in April.  I am looking forward to covering this packed event and of course....getting to use the new D5.  (Which hasn't actually arrived yet after ordering 8 days ago!) 

If you wish to learn more about this fab event or check out the unique and historic venue.....click here.

Thrifty Thursday....writing copy

The blog sees its first Thrifty Thursday, an accumulation of various handy tips, news and bits of interesting chit chat that I stumble across on the web be it useful or useless!  Today it will be useful as my brain is all geared up preparing these portfolio's and strengthening my brand by having a consistent few paragraphs of copy that I use in printed media and online that clearly and effectively let you guys know what I do.  Far more complicated than I first thought I went on the web for inspiration & came up with the following.....

• Make your audiences pay attention; make them respond in some way. Our content uses the language and messages that we identify as being appropriate for the people you want to engage. Thanks to Resonate as this is one of their five C's!
• Your copy also needs to be found by search engines and someone said to be the other day (thank you Andrew from Direct-to-Market) that people using two words in Google are looking to educate themselves, those using 3 or more are looking to buy.  Therefore I was thinking maybe brainstorm what those keywords are, being more specific than you may have first thought, then try and fit one of them into your copy.  More SEO copy stuff - try this link.  You even get a free downloadable booklet. Thank you Brian from Copyblogger
• Focus on the reader – make an important promise early on (with your headline and opening paragraphs) that tells the reader what’s in it for her. Never allow readers to question why they are bothering to pay attention.  Again, thank you Brian from Copyblogger.
• Diagram your words.  Diagramming keywords that you want people to know about your business or which represent your brand will help organise your thoughts before you put your fingers to the keyboard.  Think about how much information you need and how to present it.  Thank you to All business for this snippet! 
• Add a strong call to action at least twice. Like bookmarks, a strong and concise call to buy should be placed early in your promotional piece, as well as near the end. Be clear in how customers should contact you and always give your website address if you have one.  Thank you to Entrepeneur.com for this beauty.
• People buy the sizzle, not the steak. Features are only a means to an end. What do the features of your product mean to the lives of your consumers?
• Keep your voice personal, professional but personal.....be you!  Read more courtesy of Excess Voice.

Right....now to write some copy that works!! I will be back with the results.....hopefully something worth smiling about!