- Make your audiences pay attention; make them respond in some way. Our content uses the language and messages that we identify as being appropriate for the people you want to engage. Thanks to Resonate as this is one of their five C's!
- Your copy also needs to be found by search engines and someone said to be the other day (thank you Andrew from Direct-to-Market) that people using two words in Google are looking to educate themselves, those using 3 or more are looking to buy. Therefore I was thinking maybe brainstorm what those keywords are, being more specific than you may have first thought, then try and fit one of them into your copy. More SEO copy stuff - try this link. You even get a free downloadable booklet. Thank you Brian from Copyblogger
- Focus on the reader – make an important promise early on (with your headline and opening paragraphs) that tells the reader what’s in it for her. Never allow readers to question why they are bothering to pay attention. Again, thank you Brian from Copyblogger.
- Diagram your words. Diagramming keywords that you want people to know about your business or which represent your brand will help organise your thoughts before you put your fingers to the keyboard. Think about how much information you need and how to present it. Thank you to All business for this snippet!
- Add a strong call to action at least twice. Like bookmarks, a strong and concise call to buy should be placed early in your promotional piece, as well as near the end. Be clear in how customers should contact you and always give your website address if you have one. Thank you to Entrepeneur.com for this beauty.
- People buy the sizzle, not the steak. Features are only a means to an end. What do the features of your product mean to the lives of your consumers?
- Keep your voice personal, professional but personal.....be you! Read more courtesy of Excess Voice.
Right....now to write some copy that works!! I will be back with the results.....hopefully something worth smiling about!
