Thrifty Thursday again and I have been doing various research on using professional photographers and how images effect things like visitor experience of web pages and receipt of marketing material etc. Not only does this help me to understand my services and products better but also the views of my potential target markets.
I found some of this research interesting and for those of you rebuilding websites and thinking about using images this might give you some tips.
- Commissioning a photographer rather than using stock images...are there advantages?
- Why use a pro? Everyone (almost) has a digital camera these days so why can't it be done without. Well everyone has excel and access to some accounting packages, it doesn't mean doing your accounts yourself is a good idea. Kelly Gillam in this article asks one to think about the benefits before writing a pro off.
- Here the AOP a professional Association of Photographers writes a short piece on the False Economies of using Maureen in the office who owns an SLR, but also includes some useful pointers on copyright.
- Getting your text right in your marketing material is vital so complimenting this with effective imagery can make those words resonate. Download this blueprint for 5 effective tips for marketing material and how to get those images right.
Cliche but true...a picture paints a thousand words. How many words would you have to write to say what that one image portrays in under a second?
- Research in psychology and communication show that a visual display has many advantages in comparison to typical language...this is a detailed study completed in 2009 of the case for Graphic representations. Read this if you have some time...interesting though!
- Why use a pro? Everyone (almost) has a digital camera these days so why can't it be done without. Well everyone has excel and access to some accounting packages, it doesn't mean doing your accounts yourself is a good idea. Kelly Gillam in this article asks one to think about the benefits before writing a pro off.
- Here the AOP a professional Association of Photographers writes a short piece on the False Economies of using Maureen in the office who owns an SLR, but also includes some useful pointers on copyright.
- Getting your text right in your marketing material is vital so complimenting this with effective imagery can make those words resonate. Download this blueprint for 5 effective tips for marketing material and how to get those images right.
Cliche but true...a picture paints a thousand words. How many words would you have to write to say what that one image portrays in under a second?
- Research in psychology and communication show that a visual display has many advantages in comparison to typical language...this is a detailed study completed in 2009 of the case for Graphic representations. Read this if you have some time...interesting though!
(Image courtesy of loyalkng)
